Picture Credit : Soul Motor
When I hear about mobile, the conversations are all about the market opportunity size is in Billions. It is really true and amazing to see such a great opportunity ahead of us. Here is my summarization of “Billion Dollar” market opportunity data facts from many data sources.
- About 2.4 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PC’s – source: GSM World
- Worldwide over 350 billion text messages, are exchanges across the world’s mobile network every month – Source : GSM World
- In 2010, nearly $1.3 billion mobile phones will ship globally, and $250 million of them will be smartphones – Source : Computerworld
- In 2010, mobile advertising is forecast to grow 45% to $3.8billion, with the breakdown being $3.2 billion SMS Advertising, $253 million mobile display and $321 million mobile search – Source: Tech Crunch
- By year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce, providing a rich environment for the convergence of mobility and the web – Source: Gartner
- By 2013, mobile phones will overtake PC’s as the most common web access device worldwide. The combined installed base of smartphone and browser-equipped enhanced phones will exceed 1.82 billion units – Source: Gartner
- Total U.S. Spend on mobile marketing will grow from $1.7 billion (2009) to $2.16 billion in 2010 – Source: Media Buyer Planner
- 5 IP based products are growing: 3G Adoption + Social Networking + Video + VOIP + Impressive mobile devices-source: Morgan Stanley
- 2010 will see 500,000 mobile phone applications, setting up, a “developer war like you’ve never seen” – Source: IDC
This research atleast helped me crystallize the opportunity size. It is truly in billions. Just imagine if your product/service potential is able to capture slice of this market share, how will the revenue look like for your business. I would love to hear your thoughts and research insights.
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Wow this is a great resource.. I’m enjoying it.. good article