Every company wants to enable a knowledge sharing experience to create a social experience that drives sharing, connecting and sustaining a collaborative Social Culture. The key ingredients to a social enterprise are well beyond social technology tools. Enterprises that are becoming socially enabled are quickly learning that engaged people, simple processes and effective technology play an increasingly important role.
What does a social enterprise looks like?
An effective social enterprise benefits the enterprise by evolving itself organically to become a relevant, connected and involved 2-way interaction between publishers and consumers. In a social enterprise, people are at the center of sharing and collaborating with knowledge.
The social enterprise must include several capabilities:
- Generating content: Employees with subject expertise publish content using a process and technologies to collaborate; discuss and network with each other.
- Organizing content: Employees need a robust enterprise content management system with right surfacing experience such as search, navigation to increase discoverability.
- Contributing content: Employees need to see a priority in stories to acquire and understand knowledge easily.
- Sharing Content: Employees need social capabilities such as Like, Comment with each other.Measuring impact: Quantifying elements of the business receive the most positive results.
The KEY INGREDIENTS to make it happen are:
1. Part 1: Empowering people: Skilling Change Leaders & empowering individuals to enable the change and generate support for their organization to mobilize around their new experience.
2. Part 2: Simple Processes: Inventory analysis; cleansing content; developing topic ownerships, on boarding a division and communicating effectively
3. Part 3: Culture of Sharing & Simplification: Developing a mindset for sharing and consolidating the enterprise digital experience.
4. Part 4: Effective Technology: Enabling technologies & processes to maintain content.
5. Part 5: Impact & Measurement: Is the social working?
In the next few weeks, I will be sharing my recipe which helped transform a decade old knowledge sharing experience for Microsoft Sales Force.
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